2025
Words With Frenemies
Entrant Company
NBCUniversal
Category
Social Media - Celebrity & Influencer
Client's Name
Zynga
Country / Region
United States
To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to create the Words With Frenemies social campaign featuring the Real Housewives. Included were original clips—a spelling bee challenge, a "me time" testimonial, and behind-the-scenes footage—plus branded photos and a social reformat of the :30 spot.
Credits
Entrant Company
Company X Marketing in partnership with Chasen Creative
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant Company
Gravity Global
Category
Advertising - Online Ad (Campaign)
Country / Region
United Kingdom
Entrant Company
Swing
Category
Video - Government
Country / Region
Saudi Arabia
Entrant Company
Pure Perfection GmbH
Category
Event - Fashion
Country / Region
Germany