MUSE Platinum

2025

Words with Frenemies

Entrant Company

NBCUniversal

Category

Branded Content - Game / Application

Client's Name

Zynga

Country / Region

United States

To engage new players and re-engage lapsed fans, Zynga’s Words With Friends partnered with Bravo to spotlight their iconic multiplayer mode and new solo features. The Words With Frenemies linear vignettes, starring The Real Housewives positioned the game as the ultimate hub for playful competition and witty comebacks. The fans loved it!

MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 1)
MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 2)
MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 3)
MUSE Creative Awards Winner – Words with Frenemies by NBCUniversal (Image 4)
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Credits

Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
VP, Production, NBCUniversal
Liz Gaffney
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Marketing, NBCUniversal
Jessica Black
Creative Director, NBCUniversal
Lisa Esselstein
Sr. Director, Marketing, NBCUniversal
Federico Mejer
Sr. Writer, Producer, Editor, NBCUniversal
Dan O'Halloran
Sr. Project Director, NBCUniversal
Kendal Stavros
Director, Development, NBCUniversal
Taylor Sperry
Account Director Agency Partnerships, NBCUniversal
Mary Demere
Sr. Producer, NBCUniversal
Cameron Cohen
Sr. Producer, NBCUniversal
Franco Interian
Sr. Manager, Development, NBCUniversal
Rebecca Berkowitz
Manager, Marketing, NBCUniversal
Valerie Bank
Project Manager, NBCUniversal
Shoshana Goodman
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