2025
Co.Lab AbVantage Integrated Marketing Launch Campaign
Entrant
Partner.Co
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Country / Region
United States
Gallery
About The Entry
The campaign kicked off with a high-energy, onstage product reveal at an exclusive Partner.Co event on March 7, where 1,000 attendees were the first to access AbVantage through limited-edition six-pack event bundles. This VIP-only launch fueled major FOMO among those who weren’t in the room, generating viral social buzz and skyrocketing demand. The event-exclusive inventory sold out on-site, setting the stage for a high-impact public release on March 17—where the entire product stock sold out within days.
Entrant
Dimension space
Category
Publication - Book
Country / Region
Taiwan
Entrant
Moonbug Entertainment
Category
Branded Content - Cause / Awareness
Country / Region
United States
Entrant
OS Studios
Category
Experiential & Immersive - Launch Event
Country / Region
United States
Entrant
Mad Tomato - MT Holding
Category
Integrated Marketing - Nonprofit
Country / Region
Saudi Arabia