MUSE Gold

2025

Joe Time

Entrant

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

Rao's

Country / Region

United States

About The Entry

We created this playful vignette to achieve Rao's goal of positioning their sauces as the perfect solution for an easy weeknight family dinner. We tapped Bravo's Gorga family featuring Joe's hidden passions that he can only indulge thanks to the ease of using Rao's. And his family is none the wiser! The generated overwhelmingly positive social sentiment.

Credits

Chief Marketing Officer, NBCUniversal

Josh Feldman

EVP, Creative Partnerships, NBCUniversal

Jamie Cutburth

Head of Creative, NBCUniversal

Steven Rummer

VP, Production, NBCUniversal

Liz Gaffney

VP, Creative, NBCUniversal

Sharon Ngoi

VP, Creative Partnerships - Marketing, NBCUniversal

Brian Maher

Creative Director, NBCUniversal

Stacy Asturias

Senior Director, Creative Production, NBCUniversal

Sal Jurado

Writer, Producer, Editor, NBCUniversal

AJ Raponi

Sr. Project Director, Ad Sales Creative, NBCUniversal

Kendal Stavros

Director, Development, NBCUniversal

Taylor Sperry

Account Director Agency Partnerships, NBCUniversal

Kelsey McMahon

Sr. Producer, Ad Sales Creative Production, NBCUniversal

Cameron Cohen

Sr. Manager, Ad Sales Creative Partnerships, NBCUniversal

Caitlin Hare

Manager, Ad Sales Creative Partnerships, NBCUniversal

Joe Gibson

Account Manager, Ad Sales Agency Partnerships, NBCUniversal

Jack Denning

Specialist, Ad Sales Creative, NBCUniversal

Nia Jones

More Gold Winners

Back to Winner Gallery

Experiential & Immersive

2025 MUSE Creative Awards Winner - Vichy House of Collagen

L’Oréal Deutschland GmbH

Vichy House of Collagen

Entrant

Pure Perfection GmbH

Category

Experiential & Immersive - Business to Business (NEW)

Country / Region

Germany

Experiential & Immersive

2025 MUSE Creative Awards Winner - Surrounded! The Alamo Augmented Experience

Histovery / The Alamo

Surrounded! The Alamo Augmented Experience

Entrant

Stephen Arnold Music (SAM)

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

2025 MUSE Creative Awards Winner - Cisco 360 Partner Program

Cisco

Cisco 360 Partner Program

Entrant

Decca Design

Category

Video - Business to Business

Country / Region

United States

2025 MUSE Creative Awards Winner - Eat Pizza: A Pizza for Everywant Campaign

Eat Pizza Philippines

Eat Pizza: A Pizza for Everywant Campaign

Entrant

Space Sheep Media Lab Inc

Category

Social Media - Food & Beverage

Country / Region

Philippines