2025
Walmart: The Nuevolution Project
Entrant Company
NBCUniversal
Category
Branded Content - Fashion & Beauty
Client's Name
Walmart
Country / Region
United States
The campaign celebrated the Latine diaspora by highlighting Walmart’s Nuevolution Project clothing line and the Latin Billboard Awards dancers. During the show, the dancers, styled in Walmart’s latest line, performed a choreography that merged Latin cultural movements with urban influences, embodying a modern remix of "nuestra cultura." Audiences were treated to a visually stunning music-video-style custom piece following the in-show performance that celebrated diversity and creativity.
The campaign also created a rare moment of connection: fans watching the performance were introduced to a QR code that helped them shop for the clothes online.
Credits
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Live Experiences
Country / Region
Germany
Entrant Company
ReIZU Institute for the Creation of Business Human Resources
Category
Marketing & Promotional - Poster (Single)
Country / Region
Japan
Entrant Company
Saudi Konoz Initiative
Category
Video - Documentary
Country / Region
Saudi Arabia
Entrant Company
SPH MEDIA - STUDIO+65
Category
Video - Cause / Awareness
Country / Region
Singapore