2025
Walmart: The Nuevolution Project
Entrant Company
NBCUniversal
Category
Branded Content - Fashion & Beauty
Client's Name
Walmart
Country / Region
United States
The campaign celebrated the Latine diaspora by highlighting Walmart’s Nuevolution Project clothing line and the Latin Billboard Awards dancers. During the show, the dancers, styled in Walmart’s latest line, performed a choreography that merged Latin cultural movements with urban influences, embodying a modern remix of "nuestra cultura." Audiences were treated to a visually stunning music-video-style custom piece following the in-show performance that celebrated diversity and creativity.
The campaign also created a rare moment of connection: fans watching the performance were introduced to a QR code that helped them shop for the clothes online.
Credits
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Launch Event
Country / Region
Germany
Entrant Company
Double Tap
Category
Outstanding Agency Awards - Best Social Media Campaign
Country / Region
Spain
Entrant Company
Mountain View Group, Ltd.
Category
Video - Branding
Country / Region
United States
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Entrant Company
Gravity Global
Category
Video - Animation
Country / Region
United Kingdom