2025
Entrant Company
Category
Client's Name
Country / Region
The Saudi Games marked the first national Olympics in Saudi history, representing a significant breakthrough for all athletes in the country. For the first time, both male and female athletes could pursue their dreams of competing in the Olympics.
This monumental event also signaled a shift in the mindset of athletes, transitioning from a lack of maturity to a more professional approach.
Athletics is not just a hobby; it can become a way of life, which requires a heroic mindset and championship-level determination.
We incorporated this concept into our film, highlighting the persistence of Saudi youth and encouraging them to embrace competition.
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
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KSV
Category
Advertising - Advertising Campaign
Country / Region
United States
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Pure Perfection GmbH
Category
Experiential & Immersive - Business to Consumer
Country / Region
Germany
Entrant Company
Gravity Global
Category
Video - Social Video
Country / Region
United Kingdom