2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Outdoor Advertising - Billboard
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Explore
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Advocators AI
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant Company
THESE GUYS
Category
Event - Tech
Country / Region
Germany
Entrant Company
SSBC GmbH - Brand Naming Agency
Category
Corporate Identity - New Category
Country / Region
Germany