2025
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Category
Client's Name
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Bright Pathway is a gamified design aimed at addressing the challenges faced by some ex-offenders, such as weakened social ties and a lack of guidance for reintegration, often caused by long incarceration periods. The game seeks to simulate real-life scenarios to guide ex-offenders in adapting to society and help them reintegrate into normal life. We studied relevant cases and data on ex-offenders re-entering society, identifying key issues they face, including difficulty adapting to modern society, employment challenges, and societal prejudice. Bright Pathway is divided into two parts: the early and later stages of post-incarceration life. It realistically depicts the reintegration process, where ex-offenders actively participate in tasks such as finding accommodation and seeking employment. The
game features a task system that advances the storyline as players complete objectives. Animal characters are used to represent ex-offenders, landlords, employers, passersby, and others. The scenes, including prisons, bus stops, hospitals, and rental apartments,
create an immersive and authentic atmosphere. Through this gamified approach, Bright Pathway not only helps ex-offenders enhance
their ability to adapt to society but also provides a platform for the public to better understand their experiences. We hope this design will encourage more awareness of the challenges of social reintegration for ex-offenders and foster a more open and compassionate society.
Credits
Entrant Company
Shanghai Westwell Technology Co., Ltd
Category
Mobile App - Workflow & Productivity
Country / Region
China
Entrant Company
DLR Group
Category
Branded Content - Non-Profit
Country / Region
United States
Entrant Company
AARP Brand Creative Services
Category
Website - Microsite
Country / Region
United States
Entrant Company
Pulse Creative
Category
Website - Law & Legal Services
Country / Region
United Kingdom