2025
Conquer Every Drive with Hoosier's TrackAttack Pro
Entrant Company
Lure Digital
Category
Video - Automotive
Client's Name
Hoosier Racing Tires
Country / Region
United States
We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. Meant for tackling the daily grind or conquering the track, this ultra-high performance tire delivers through every twist and turn that life throws you. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.
Credits
Entrant Company
Union Direct
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United Kingdom
Entrant Company
Hebei University of Technology
Category
Student Submission - Student Product Design
Country / Region
China
Entrant Company
SWING
Category
Video - Cause / Awareness
Country / Region
Saudi Arabia
Entrant Company
Firmseek
Category
Website - Law & Legal Services
Country / Region
United States