Prologis GROUNDBREAKERS 2024

Prologis Groundbreakers 2024: A Transformative Experience in B2B Innovation

In 2024, Prologis achieved a remarkable milestone by redefining its GROUNDBREAKERS event, transcending its traditional roots in Los Angeles and extending its influence into the heart of Europe. Partnering with Sparks, this visionary event was strategically located in London, marking a bold step aligned with Prologis’s significant business growth and collaborations with powerhouse brands including Prada and Formula E.

The GROUNDBREAKERS event transformed into an immersive, dual-format experience, designed specifically for a select group of VIPs while simultaneously engaging a broader virtual audience. This innovative approach created a sense of exclusivity but also instilled FOMO among those outside the venue, amplifying buzz and intrigue through high-quality live broadcasting.

Drawing from the belief that success in the B2B landscape requires cross-industry partnerships, the event spotlighted groundbreaking technologies in fashion, health, energy, and delivery. Esteemed leaders from global organisations such as Stark Futures, Vogue, and Schneider shared their insights, exploring the intersection of logistics and innovation in today’s evolving marketplace.

Curated activations, such as a Formula E experience, highlighted Prologis’ commitment to sustainability, serving as both a tangible touchpoint and a conversation starter amongst attendees that bridged gaps between sectors, fostering discussions about innovation and collective responsibility.

The production artistry was a standout feature, with immersive technology and a dynamic stage design that transported attendees into a realm of forward-thinking possibilities. Eye-catching visuals and sophisticated audio and lighting effects created an electrifying atmosphere that showcased Prologis’s commitment to pushing boundaries.

Ultimately, the GROUNDBREAKERS event delivered on its promise to engage and inspire, solidifying Prologis as an authoritative voice in logistics and supply chain solutions. With a strategic focus on key performance metrics, the event exceeded expectations in attendance, online impressions, and audience engagement. Participants left not just informed but transformed—becoming passionate advocates for Prologis and its innovative vision, making the GROUNDBREAKERS event a true celebration of B2B creativity and leadership.