Southern Company - Plant Vogtle Activation Station

Through an immersive out-of-home and virtual reality experience, the “Plant Vogtle Activation Station” brought Southern Company’s Plant Vogtle of Waynesboro, Georgia to Washington, DC. The station, designed to communicate the plant’s national impact, featured a virtual reality experience that provided festival goers with an opportunity to explore Plant Vogtle in a manner typically exclusive to highly trained staff at the plant site.

As part of a coordinated messaging campaign within the nation’s capital, the “Plant Vogtle Activation Station” leveraged compelling graphics and a creative approach to highlight Southern Company’s success in Plant Vogtle’s completion, the technology behind the new age of nuclear power, while educating key audiences on the critical nature of nuclear energy in the future of American energy infrastructure amidst an unprecedented rise in demand for electricity.