2025

All Mos Save Lives

Entrant Company

Splendid Communications

Category

Branded Content - Non-Profit

Client's Name

Movember

Country / Region

United Kingdom

This Movember, we set out to eliminate ‘no mo FOMO’, raising awareness for the charity’s annual mo growing challenge by celebrating the lifesaving power of all mos - from patchy beginnings to glorious bushy taches. A departure from Movember’s usual style, the idea formed from research showing that more than one in three Brits saw not being able to grow a moustache as the biggest barrier to fundraising. We appointed a diverse cast of celebrities at all mo-growing stages and abilities, including Mental Health Ambassador, Dr Alex George, Sunday Brunch presenter, Simon Rimmer and ex-Rugby Player, Ugo Monye.