Citrus Health Group Website

Citrus Health Group is a strategic partner in life science, medical affairs, and market access, helping communicate science and real-world evidence to maximize value.

When crafting a new digital experience for Citrus Health, future growth was a critical piece of the puzzle. Audacity Health reworked their site map and information architecture to provide greater flexibility, setting a strong foundation for a brand that requires room to grow in many directions. We also used this planning stage to implement best practices to improve clarity and user experience.

Through SEO and SEM, Audacity Health addressed discoverability challenges their previous website faced. After deploying best practices for on-page optimization and setting up a branded search campaign, clickthrough rates skyrocketed at >45%.

Audacity Health also utilized movement and clever microinteractions to modernize the design, such as a nod to the citrus “slice” on button hovers. We additionally brought forward aspects that showcased the team’s personality in an interactive teams page. The end result is a fun, functional, and modern website, built to grow.