MUSE Platinum

2025

Coach Prime – Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - Sports

Client's Name

UCHealth

Country / Region

United States

After Deion “Coach Prime” Sanders became head coach of the Colorado Buffaloes, UCHealth helped him overcome serious mobility issues just to be able to run on the field in front of his players again. He shows us that in life, no matter what happens, you have to live like there IS a tomorrow.

Credits

Executive Creative Director
Jeff Kosloski
Creative Director
Paul Manutes
ACD/Art Director
Kyle Siderius
Director of Production
Julia Berthet
Producer
Kristen Del Calzo
Director/DP
Noah David Smith
Editor
JC Nuñez
Executive Producer / Gin & Burger
Dana Discordia
Chief Marketing Officer / UCHealth
Manny Rodriguez
VP Marketing and Advertising / UCHealth
Brad Fixler
Sr Director, Brand and Advertising / UCHealth
Kim Vecchio
Sr Director, Marketing Partnerships
Christina Hixson
Sponsorship Director
Bill Smith
Partnerships Strategist
Nicholas Scozzari
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