2025
Entrant Company
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Client's Name
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Pruvi is a platform designed to bring gamification and a sense of community to the cycling world. It addresses the needs of cycling enthusiasts and semi-professionals who seek competition but avoid traditional offline events due to high costs or risks. By integrating competitive features with robust performance tracking, Pruvi transforms every ride into a purposeful and rewarding experience.
Key Features
1. Progression and Rewards: Riders participate in 6-month seasons, advancing through the ranks and earning virtual and physical prizes based on their performance, fostering sustained motivation.
2. Weekly Stages: Each week, cyclists are matched with two partners of similar activity levels, creating fair and engaging challenges. At the end of each stage, points earned contribute to rank progression while groups compete for exclusive achievements.
3. Performance Tracking: The platform provides detailed metrics to help cyclists monitor their progress. A global leaderboard highlights rankings and includes filters for age, gender, and location, ensuring fair competition.
Why Pruvi?
Unlike traditional fitness apps focusing primarily on tracking, Pruvi introduces gamified competition, fostering motivation and a sense of achievement. It’s designed to create a community where cyclists can connect, compete, and celebrate progress.
Pruvi empowers cyclists to go beyond tracking their rides—turning every mile into a step toward growth, connection, and accomplishment.
Credits
Entrant Company
hufax arts / FJCU
Category
Advertising - Print Advertising (Campaign)
Country / Region
Taiwan
Entrant Company
ROBORNTER Co., Ltd.
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Taiwan
Entrant Company
Georgia Institute of Technology (United States)
Category
Experiential & Immersive - Environmental & Sustainability (NEW)
Country / Region
Japan
Entrant Company
Elevate Healthcare
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States