UGG SEASON - ICONS REIMAGINED

Foot Locker set out to showcase the versatility of UGG products by positioning its products not just as cozy shoes for the winter, but additionally the perfect style choice for celebratory moments throughout the season.

Using references like the film “House Party”, Foot Locker’s creative drew inspiration from underground bashment parties to illustrate the idea of celebrating boldly. To bring the concept to life, we partnered with dance troupe Snowglobe Collective to show the product in action and highlight the hybrid versatility of UGG.

The result was a holistic 360-degree campaign, spanning Foot Locker’s owned platforms, visual merchandising, and social amplification from talent featured in the campaign that generated 20 million views, 483K clicks, and over 4.4 million in sales.

Foot Locker joined forces with Ugg to redefine winter fashion in a bold seasonal campaign.

“House Party”
• Draw on energy of self-expression and communal celebration.
• Position Ugg as the a go-to for gifting, comfort, and versatility.