MUSE Gold

2025

WRANGLER BBQ BRAND UPGRADE

Entrant

Beijing Fayoung Design Co., Ltd

Category

Corporate Identity - Logos

Client's Name

Beijing Fayoung Design Co., Ltd

Country / Region

China

About The Entry

The sun never sets on the night talk in the capital
A brand is more than a brand
It's a world we create with our hearts
It is independent and emotional
Create a spiritual world for the value of "same frequency".
Simplify the complex - less is more, reduce all distractions to the visual elements, and see it all at a glance!
From "vision" to "perception", redefine brand value!
Words are far less expressive than visual. A good visual image can greatly improve the efficiency of brand recognition and make it easier to enter the minds of consumers.
Only by providing consumers with the touchpoints of the five senses of sight, hearing, smell, taste and touch, and providing users with a comprehensive sensory and emotional experience, can we build users' recognition of the brand and establish a deeper link with consumers.

Credits

Beijing Fayoung Design Co., Ltd
Beijing Fayoung Design Co., Ltd
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