MUSE Gold

2025

By the Water

Entrant

Forest Lawn Memorial-Parks Association

Category

Video - Nonprofit

Client's Name

Forest Lawn

Country / Region

United States

About The Entry

Whether you’re planning for cemetery property, funeral, burial, or cremation for yourself or a loved one, knowing your loved ones are well protected will provide peace of mind—much like life insurance, a college fund, or even retirement plans. The aim of the video is to make this decision a practical decision while still staying rooted in something very true and emotional. By telling a universal story of a family growing older through the years and showcasing the bond between a father and a daughter, we hope to remove the stigma of this conversation.
The video also acts as brand awareness and associates Forest Lawn with creating a beautiful tribute for the people you love.
The video is running in broadcast, social media, streaming (OTT) and other digital platforms, including the website.

Featured Media

Credits

Forest Lawn, VP Brand Management / Creative Director
Vanessa Soto Chan
Xlantic, Owner / Director
Ryan Maples
Xlantic, Cinematographer
Dan Schmeltzer
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