"Works Hard for You"

Explore Media was chosen by Britton Marketing and Dutch Boy Paints to produce a Professional Series advertising campaign for the paint brand, sold exclusively at Menards. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region. Viewers can find the commercials in the fifteen-state region where Menards’ stores are located.
Explore and Britton collaborated on the spots starting late in 2023, filming the principle photography in Atlanta during February of 2024. After principal photography, Explore post-produced the entire campaign, with Jeff Nolan editing and outputting all of the commercials, color provided by Ron Sudul and audio cleanup, mix, and sound design by Rick Such of Earshot studios. "We really loved working directly with the marketing team at Britton and their clients at the in-house team for Dutch Boy Paints.” says Jeremy Pinckert, EP & Director at Explore, “The process went extremely smoothly, especially considering this was the first collaboration bringing the brand, marketing agency, and production company together. Where previous productions had been bogged down by inefficiencies, we got approval for the first version shown by the brand team to the higher-ups at Sherwin Williams. These types of stories are why we end up working on repeat projects with clients, by always over-delivering on our mission.”