2025
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For the 10-year anniversary of Dollywood's DreamMore Resort & Spa and the grand opening of HeartSong Lodge & Resort, Ballast created in-room content featuring Dolly Parton, who personally guides guests through the resorts' luxurious offerings and invites them to experience the beauty and charm of Dollywood. The videos highlight the resorts' amenities with a warm narrative, inviting music, and stunning visuals enhanced by VFX. This immersive experience encourages guests to dream more and find their heartsong at Dollywood.
Credits
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Porter Novelli
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Audio - Original Music
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United States
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Anatomy: The Internal UCHealth Agency
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Video - Music
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United States
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Splendid Communications
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Outstanding Agency Awards - Best PR Campaign
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United Kingdom
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ByDzyne Inc.
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Event - New Category
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United States