MUSE Gold

2025

Five Tortoises with One Heart

Entrant Company

Sparkle Culture Studio

Category

Experiential & Immersive - Public Art Installation

Client's Name

Department of Cultural Affairs, Taoyuan

Country / Region

Taiwan

The local characteristics of the five pits of Guishan are transformed into the five local tortoises with unique styles.

・Jiulukeng: The Central Mint/Coin (Wealth)
・Fengshukeng: Agriculture/Rice (Land)
・Xinlukeng: Military Village/Military Cap (Culture)
・Taliaokeng: Watchtower/Binocular, Guanyin Belief/Lotus (Peace)
・Tuzikeng: Coal/Flame (Prosperity)

The five tortoises work together to support the warm and familiar Ang Ku Kueh (red tortoise cake) mold, which not only inherits the shared memories but also supports Guishan’s wealth, land, culture, peace, vision, and prosperity to head toward “diversified Gui shan, sustainable future.”

More Gold Winners
Corporate Identity
2025
2025 MUSE Creative Awards Winner - Keepr Brand Identity

Entrant Company

Partners and Napier

Category

Corporate Identity - Brand Identity

Country / Region

United States

Branded Content
2025
2025 MUSE Creative Awards Winner - Work and Jobs June Resources

Entrant Company

AARP

Category

Branded Content - Email Marketing

Country / Region

United States

Branded Content
2025
2025 MUSE Creative Awards Winner - Personal Tech March
Personal Technology

Entrant Company

AARP

Category

Branded Content - Email Marketing

Country / Region

United States

Strategic Program
2025
2025 MUSE Creative Awards Winner - Meet the Moment
McKesson Medical-Surgical

Entrant Company

Holden Ellis

Category

Strategic Program - Digital Marketing Campaign

Country / Region

United States