MUSE Gold

2025

AI-powered Group Travel for Cadillac Escalade 2025

Entrant

Yujia Ke, Ting Shu

Category

Experiential & Immersive - New Category: Other___

Client's Name

Country / Region

United States

About The Entry

Embarking on a road trip with friends to new destinations can be challenging, but the AI-powered HMI interface in the Cadillac Escalade 2025 seamlessly combines safety, entertainment, and personalized experiences to elevate every journey.
AI Navigation with Real-Time Alerts actively engages the driver with nearby points of interest based on real-time data and personal preferences, creating a unique travel experience each time. Through the integrated mobile app, an AI voice assistant provides historical insights and stories about landmarks, enriching the experience without causing distraction.
As the driver focuses on the road, passengers can view navigation updates, explore nearby attraction suggestions, listen to audio tours, and add new stops to their itinerary, crafting a journey tailored to everyone’s interests. The AI Travel Guide also learns from user preferences, offering increasingly personalized recommendations over time and fostering a memorable connection to each adventure.
Safety is always prioritized. The system detects potential hazards like landslides or heavy traffic, proactively suggesting safer alternative routes. The interface is designed for quick readability and minimal distraction, with adaptive displays and voice commands that enhance accessibility and adjust to varying driving conditions.
The social aspect is enhanced with a Group Music feature, where passengers can scan a QR code to contribute to a shared playlist, adding an interactive, shared layer of enjoyment to the journey.
Overall, this AI-enhanced HMI interface sets a new standard for luxury SUVs, combining cutting-edge technology with personalized and safe travel experiences. The design enriches both safety and enjoyment, turning each drive into a memorable adventure.

Featured Media

Credits

UX Designer
Yujia Ke
UX Designer
Ting Shu
More Gold Winners
Event
2025
2025 MUSE Creative Awards Winner - Vodafone Partner Convention 2025 – GO TEAM RED

Entrant

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - Conference / Convention

Country / Region

Germany

Video
2025
2025 MUSE Creative Awards Winner - Lai Ba
Saudi Tourism Authority

Entrant

Purple Brain

Category

Video - Cinematography

Country / Region

Saudi Arabia

Corporate Identity
2025
2025 MUSE Creative Awards Winner - Opensourceism
Wang Xu

Entrant

Wang Xu

Category

Corporate Identity - Brand Identity

Country / Region

China

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Etidorhpa

Entrant

Seyyedmostafa Seyyedebrahimi

Category

Experiential & Immersive - Virtual Reality

Country / Region

United Kingdom