2025
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This art compilation project skillfully weaves international perspectives and cultural diversity, following the trace of the 'Belt and Road' Initiative, providing an engaging look into the amazing artworks of contemporary artists from various countries along this route. Each artwork not only highlights the artists' distinct styles and expressions but also acts as a lens into their deep connections with their homelands, rich historical backgrounds, and the dynamic currents of today's society.
The cover design stands out with its vivid portrayal of the 'Belt and Road' map as a backdrop. With curved lines symbolizing the ancient Silk Road and yellow dots marking different countries and regions, this map emphasizes the route's profound history and broad geographical scope, illustrating the significant narrative of the 'Belt and Road Initiative'.
Showcased through art exhibitions, dialogues, and workshops, the project encompasses artworks from countries all along the 'Road', delving into the unique creative concepts and expression ways of each artist, elucidating their valuable thoughts and practices towards social cultures and phenomenons under globalization. Readers can find comprehensive introductions to the artists and their works, alongside in-depth explorations of the contextual background and inspirations behind each piece. This format allows for an immersive understanding of the artistic journey, promoting insights into the profound meanings within each artwork, the emotional dynamics at play, and the significant impact the art evokes.
More than just a visual experience, this project nurtures a profound spiritual dialogue. It encourages viewers to adopt diverse perspectives, fosters respect and appreciation for multiculturalism and motivates broader participation of artists in cross-cultural exchanges and collaborations, collectively contributing to a vibrant and thriving artistic treasure for the 'Belt and Road' initiative.
Credits
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National Cheng Kung University
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Strategic Program - CSR Program
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Taiwan
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Miami Ad School Madrid
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Mobile App - New Category
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Spain
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Avalaunch Media
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Corporate Identity - Corporate Identity Redesign
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United States
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New York Life Insurance
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Video - Internal Communication
Country / Region
United States