MUSE Gold

2025

Butcher Cut University

Entrant Company

Tom, Dick & Harry Creative

Category

Video - Educational

Client's Name

Carnivore Meat Company

Country / Region

United States

Vital Essentials is an ultra-premium, raw protein dog food brand. Because of its higher price point, the brand attracts a very discriminating customer. We wanted to ensure pet shop employees are prepared to answer their questions. How best to educate them? Soul-deadening corporate training videos would never cut it. So we created a series of educational videos that would: Butcher Cut University.

Credits

Art Director/CD
Thomas Richie
Copywrter/CD
Jared El-Mofty
More Gold Winners
Video
2025
2025 MUSE Creative Awards Winner - Comparion Brand Video
Comparion Insurance Agency

Entrant Company

Copper Giants

Category

Video - Business to Business

Country / Region

United States

Social Media
2025
2025 MUSE Creative Awards Winner - Eat Pizza: A Pizza for Everywant Campaign

Entrant Company

Space Sheep Media Lab Inc

Category

Social Media - Food & Beverage

Country / Region

Philippines

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Arcane Season 2 Launch Campaign

Entrant Company

OS Studios

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Product Launch Firework Mascara
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

Germany