2025
This is Different
Entrant Company
Standard Practice
Category
Branded Content - Cause / Awareness
Client's Name
Under Armour
Country / Region
United States
Under Armour Freedom is about empowering veterans and organizations doing big, meaningful things for service members and first responders. This Veterans Day, we worked with Dwayne Johnson and Project Rock to tell the story of The Shepherd’s Men. A group of remarkable people who bring love, healing and support to veterans suffering from the invisible wounds of war — traumatic brain injury and PTSD.
Credits
Entrant Company
Definition Films
Category
Video - Fund Raiser
Country / Region
United States
Entrant Company
Sunny Idea (HK) Limited
Category
Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - B2B
Country / Region
Germany
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Germany