MUSE Platinum

2025

This is Different

Entrant Company

Standard Practice

Category

Branded Content - Cause / Awareness

Client's Name

Under Armour

Country / Region

United States

Under Armour Freedom is about empowering veterans and organizations doing big, meaningful things for service members and first responders. This Veterans Day, we worked with Dwayne Johnson and Project Rock to tell the story of The Shepherd’s Men. A group of remarkable people who bring love, healing and support to veterans suffering from the invisible wounds of war — traumatic brain injury and PTSD.

MUSE Creative Awards Winner – This is Different by Standard Practice (Image 1)

MUSE Creative Awards Winner – This is Different by Standard Practice (Image 2)

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Credits

Creative / Standard Practice

Myles Rigg

Creative / Standard Practice

Nate Bruning

Creative / Standard Practice

Matt Alexander

Creative / Standard Practice

Dave Schiff

Account / Standard Practice

Renae Newman

Director / Moniker Media

Nate Balli

Editor / Cartel

Eddie Ringer

Creative / Standard Practice

Steve Dolan

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