MUSE Platinum

2025

UnBEANlievable Flavoured Beans

Entrant

Eric Tom & Bruce

Category

Video - Food & Beverage

Client's Name

Kraft Heinz

Country / Region

Australia

About The Entry

Heinz approached us with a hot, new product and a challenge: craft a creative campaign for their brand new Flavoured Beanz. We took the 'Unbelievable' concept used in the UK market, revamped it, and made a series of videos placing Heinz New Flavoured Beanz as the go-to, mouthwatering mealtime solution! We knew that the new flavours would generate an UN-BEAN-LIEV-ABLE level of excitement, so we set out to create a series of uproarious videos centred around the 3 main meal times. These videos featured our fantastic talent wearing expressions of perpetual amazement! We're talking about faces that radiated unbridled delight with every delectable spoonful of our revamped Beanz. Our vibrant production design, dynamic camera movements and comedic prowess truly brought this concept to life!

Credits

Creative Strategist Kraft Heinz
Hana Okada
Head of Media and Online Kraft Heinz
Michael DeNapoli
Brand Manager Kraft Heinz
Georgia Hopkin
Senior Designer Kraft Heinz
Brayden Montebruno
Graphic Designer Kraft Heinz
Stella Gultom (Ndala)
Content Creator Kraft Heinz
Johnathan Woodhams
Executive Producer Eric Tom and Bruce
Victoria Conners
Director Eric Tom and Bruce
Olivia Altavilla
Producer Eric Tom and Bruce
Lauren Burgueno
DOP
Amy Dellar
Production Designer
Karli-Rose Laredo
Editor
Raechel Harding
Gaffer
Frank Healy Wood
Animation
Nathan Robinson
Colourist
Matt Campbell
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