MUSE Platinum

2024

FOX Upfront 2024

Entrant

Phoenix Media Group & SALT

Category

Event - B2B Event

Client's Name

FOX

Country / Region

United States

Phoenix Media Group played a pivotal role in the phenomenal success of the FOX Upfront 2024. They masterfully crafted an immersive, eye-popping, visual feast for a star-studded event featuring A-listers like Jamie Foxx, Jon Hamm, Tom Brady, and Will Arnet, alongside dozens of other celebrities. Phoenix's expertise ensured a seamless showcase of FOX's upcoming programming, including their highly anticipated new shows, the 2025 Super Bowl, and the prestigious 2026 World Cup. Adweek, Variety, AdAge and the Hollywood Reporter all weighed in on the spectacular event.

Credits

Executive Producer & Director / Phoenix Media Group
Chris Phoenix
Executive Producer / Phoenix Media Group
Alison Sandler
Head of Sports Programing / FOX
William Richards
Executive Vice President of Experiences / FOX
Diana Ruiz
Executive Producer / SALT
Don Strom
Creative Director / Phoenix Media Group
Jeffrey Man
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