2024

Chill Chiayi

Entrant

Favula Inc.

Category

Video - Travel

Client's Name

Chiayi City Government

Country / Region

Taiwan

The public’s collective impression of Chiayi City is “an elegant wood city with a century of Japanese charm and a relaxed, contented atmosphere”. In recent years, power stemming from the location itself and the government has been injected into Chiayi’s urban veins, setting changes in motion and forging Chiayi City’s “chill” nature.
“Chill” means daring to be oneself and maintaining a sincere attitude toward life—this is the essence of Chiayi City’s unique “chill” trend. This spirit has infused the city with even more soul and transformed Chiayi City’s traditional style into something completely new.