Xbox: Power Your Dreams

We partnered with Xbox to develop the first-ever 3D anamorphic ad on the recently revealed Sphere, in Las Vegas. The campaign was scheduled in anticipation of the TwitchCon event held in Las Vegas and attracted gaming aficionados and influencers alike, whom Xbox invited to view the campaign in real-time from the hotels and casinos across the street. Working closely with Xbox's agency, 215 McCann, we developed a 90-second spot that featured four key Xbox IPs which were: Starfield, Hellblade, Forza, and Cyberpunk. In the first 48 hours, the campaign received 40MM views, 1.3MM social engagements, and 45 press articles.