2024
Barbie x The Voice
Entrant
NBCUniversal
Category
Branded Content - Retail
Client's Name
Mattel
Country / Region
United States
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant
Sunny Idea (HK) Limited, Zenith HK
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
Hong Kong SAR
Entrant
Hong Kong Tourism Board
Category
Integrated Marketing - Promotional
Country / Region
Hong Kong SAR
Entrant
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
Work & Co
Category
Website - Nonprofit
Country / Region
United States