IHOP Menu Photography & Design transformation

IHOP has been an iconic brand for the past 65 years, welcoming guests all over the country, and in certain parts of the world to share a meal at their table. Over the past 3 years IHOP has been on a mission to serve more joy to its customers everyday & as part of that mission has embarked on a journey that is transforming of their culinary experiences and menu strategy. IHOP has done extensive work to improve the quality of their ingredients, the ability to customize your meal, the value for their guests, and create menu offerings that address the two sides of cravings: both indulgent and healthier, lighter fare. To communicate our new offerings available to valued guests, we needed a menu that showcased our new items, and the return of familiar breakfast favorites. The new menu design has a completely new layout and approach to photography which allows us the opportunity to create new, memorable experiences for our guests each and every visit.