GIOIA RESTAURANT BRANDING

Gioia came to QNY with a clear idea in mind: to create a brand concept and visual style for its Chicago restaurant that could reflect the true, authentic, Italian experience. Gioia, meaning “joy” in Italian, was inspired by the elegance and tradition of Italy, along with its gastronomic culture.
The design has focused on creating an intimate logo that reflected the meaningful translation of the restaurant with a light green color palette to sumptuously convey the refined Italian atmosphere in all its truest forms. The collateral included greatly elevates the look and feel of the restaurant with elegance and refinement.
The final result is a cohesive brand look that invites customers to discover the passion for Italy’s hyper-regional dining experience with curiosity and open heart. This contemporary Italian menu placed in the heart of Chicago will capture the true essence of the Italian spirit thanks to thorough research for excellence made by the QNY design team.