Rattlesnake Arms Triple IPA Can Animation

To promote the can release of Rattlesnake Arms Triple IPA, Pinthouse sought out to create an eye-catching and intriguing animation.



The visual for the animation should start with a rattlesnake wrapped around what would be a can, then it unwinds, exits the frame, and reveals the can. To enhance the build-up of the reveal of the can the audio for the animation should feature the snake’s rattle first clamoring softly, as it then crescendos to a loud rattle before it trails off and the snake leaves the shot.



As the snake leaves the frame, the name, style, ABV, and release date of the can is displayed.