2020
Entrant Company
Category
Client's Name
Country / Region
The goal of Skin Only was to reposition our client's practice, a skin checking and cancer clinic, against the myriad of competitors who all look ostensibly the same. Standard practice for these clinics in Australia is to use a bright orange dot or some representation of the sun to highlight the damage the sun's rays can do you. This approach is intimidating and, no doubt, discourages people from visiting these clinics – even though the risks of not doing so are extreme – especially in Australia. By contrast, our approach hinged on the name: Skin Only which we were able to shorten to the acronym 'SO'. This, along with a softer colour palette, allowed us to generate a gentler, more conversational style to the brand. SO, becomes the conversation starter – 'So, you have a family history of skin cancer?' – for example. The typographic elements then also became secondary brand symbols and the brand takes on a life of its own – flexible, powerful and effective.
Credits
Entrant Company
Willowcraft Media
Category
Video - Wedding
Country / Region
United States
Entrant Company
Zgraya Digital
Category
Website - E-Commerce
Country / Region
Estonia
Entrant Company
Hoonigan
Category
Video - Automotive
Country / Region
United States
Entrant Company
Drake Cooper
Category
Photography - Food & Beverage
Country / Region
United States