Winghook Branding System

Branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells both in regular retail stores, like IKEA or Amazon, but also you can buy it directly by its e-commerce (through their website and social media). For the logo and the branding system development, we were inspired by the geometry, the precision, and the clean design of the product. All the stationary, packaging and retail support products are though to respect the geometry, but also we created a pattern from the icon of the logo, building a system full of consistency, repetition and dynamism at the same time.