National Community Pharmacists Association Website Redesign

NJI was approached by the National Community Pharmacists Association (NCPA), to redesign and streamline their website. After an extensive discovery process, our team set out to design a site anchored by the user experience - inviting, easy to navigate, and adaptable across all devices. Our overarching goal was to capture the attributes that set local community pharmacies apart from their big chain competitors. We used design and UX elements that emphasized community and personalized experiences - reflected in the color palette, custom iconography, and the sitemap itself. NCPA.org is geared toward current and prospective Association members who visit the site to access up-to-date resources, learn about upcoming events, and continue their professional education. We worked with the NCPA team to reimagine their main navigation to provide a more intuitive experience that allows users to quickly identify the content most relevant to them and guide them toward complementary resources once they arrive.