2020
Choose love over hate
Entrant Company
proof.
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Skapto
Country / Region
Bulgaria
Skapto is a small burger chain in Sofia, Bulgaria. The brand believes in three things: beers, burgers and buddies. No exceptions. To prove this they endorsed Sofia Pride 2018 with a special burger. Then suddenly the far-right political party VMRO attacked them via low ratings on their Facebook page. In 2018 we created the campaign Rate love over hate in which we invited people to help us by rating love over hate and succeed. In 2019 Skapto wanted to continue the conversation about normalcy that is part of the brand's philosophy.
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Credits
Entrant Company
PeopleScout
Category
Audio - Podcast
Country / Region
United States
Entrant Company
IDEA 2
Category
Website - Website / Other
Country / Region
Netherlands
Entrant Company
Nocave Media
Category
Website - E-Commerce
Country / Region
United States
Entrant Company
Trekk
Category
Corporate Identity - Promotions
Country / Region
United States