Cumulus, Live Where It Moves You

Cumulus District is an 11-acre mixed-use urban development near Culver City in West LA that includes over 100,000 SF of retail, two buildings offering 1,200 residential units, public parking and a 1-acre public park. Launching in 2021, Cumulus District acts as a placemaker, working within the fabric of the existing community to contribute to a new micro-neighborhood where innovators and creatives come together to shape a new West LA lifestyle that's livable, walkable, and transit-friendly. Cumulus District was named for the original site which used to belong to Cumulus Radio Station.
The video was conceived by the idea that Cumulus District represented the new heartbeat of a burgeoning community of dreamers, makers and
doers where one can go to dance to their own rhythm and march to their own beat. Cumulus has an incredible central location (midway between Santa Monica and Downtown LA) with immediate transit access to the Expo Line Station. We proposed the concept Live Where It Moves You and created a real estate video that combined music and movement with the neighborhood, views and interiors of the residences. This video was created to live on the website and social media.