MUSE Platinum

2020

Bata X Coke Campaign

Entrant Company

Paradox Media Pte Ltd

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

Bata Heritage

Country / Region

Singapore

In 2018, we were entrusted by Bata Heritage to help brand their collaboration with the world’s second famous drink, right before beloved water, Coca-Cola. This unique union gave birth to a collection of limited edition Bata sneakers imprinted with one of the most iconic logos known to man. While these fresh kicks were the epitome of chic, they still needed help designing digital and physical collaterals to complement the one-of-a-kind collection. That’s where we came in. “The Real Thing” was the tagline chosen for this campaign - adopted from Coca-Cola’s slogan widely used in the ’70s. Naturally, we designed the Street Style Report/Lookbook to perfectly encapsulate this raw authenticity of the stories and photographs the collaboration aimed to share. Our priority was to highlight the individuality of the diverse subjects visually, and at the same time, manifest the energy these soles brought on every page.

Credits

Senior Account Executive / Paradox Media Pte Ltd
Heidi Tan
Account Executive / Paradox Media Pte Ltd
Careen Peh
Creative Director / Paradox Media Pte Ltd
Lynn Ho
Art Director / Paradox Media Pte Ltd
Colin Yeap
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