MUSE Platinum

2020

Logitech - VIRTUAL CLASSROOM ON THE GO

Entrant Company

Watermark Marketing Management

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Client's Name

Logitech

Country / Region

United Arab Emirates

Logitech has been at the forefront of enabling students and teachers to continue education through virtual classrooms and distant learning during lock downs through their products. In order to enhance the experience for the students and teachers, Logitech continues its quest to not only improve their current products, but to also find possibilities of using existing products in a more productive way. Who can be better at giving this input than some senior members of the Education industry. Logitech put together some devices that are easy to rig up, comfortable to use and can go a long way in helping set up classrooms anywhere for distant learning. Called the "Virtual classroom on the go" a mouse, a stylus , a camera and a presenter were packed in an equipment travel case and sent to the selected few inviting them to be a part of our endeavour to keep improving the virtual classroom and distant learning experience. These products were a window to showcase the larger Video Conferencing technology. This pack also helped these industry decision makers to experience these products first hand and see how they could use these to make a difference for their students across the educational institutions they managed. As these were very senior members of the industry, the pack had to be eye catching, premium looking and generating curiosity to open it and check out. The pack was certainly well received and there were emails within 48 hours from all respondents who either connected us to the heads of individual schools to look at possibilities of implementing the Logitech Video Conferencing technology in the schools and requesting for a technology demonstration.

Credits

Creative Director and GM - Watermark Marketing Management
Aman Roy
3D Art Director
Mohamed Ilhaam
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