2020
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Client's Name
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Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.
Credits
Entrant Company
CHILTON GRIFFITH STYLE, INC.
Category
Content Marketing - Blog
Country / Region
United States
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Yapi Kredi
Category
Mobile App - Consumer
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Turkey
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Holition
Category
Experiential & Immersive - In-Store Experiences
Country / Region
United Kingdom
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CraneMorley
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States