MUSE Gold

2020

Yapi Kredi Official Website

Entrant Company

Yapi Kredi

Category

Website - Consumer Product / Services

Client's Name

Country / Region

Turkey

www.yapikredi.com.tr is the official website of Yapi Kredi. We designed our website in line with our customer-oriented banking philosophy and differentiate ourselves with a search-based, user-friendly interface. We aimed a basic view, high usability, high lead & sale capability and direct reach to searched pages.
Featuring no complicated tabs and menus, www.yapikredi.com.tr aims to ensure that the customers can immediately reach the service they sought via search bar. Since we have the smart engine on the core of our website, our customers are able to have fast and easy access to the right products & services.
Customers can see ATMs/branches on maps within search area by simply typing the city’s name. Also by searching customers can easily see exchange rates and stock information at a glance. We use One Box structure for specific topics to navigate the customers even better with a brief content and CTA buttons, which lead customers to purchase.
We use “BehaviorPad” as a behavioral targeting tool designed for proposing the most relevant offers to customers on yapikredi.com.tr. With Behavioral Targeting Technology, we understand the users who visit our website and improve their website experience by displaying tailored banners on home page, search area or sub-pages to them.
With Payment Center in yapikredi.com.tr, customers can pay their bills by entering only essential information needed. Both customers and non-customers can make payments without any need for logging in. “Payment Center” is the first in Turkey which provides such a wide range of bill payment option. We also have “Application Center” for applying for several products like credit card, general purpose loan (GPL), SME loan, mortgage, private pension.
All visitors can benefit from the calculators and up-to-date financial data by Investor’s Corner and quick solutions like daily/weekly/monthly “Value of 1000 TL” info. Yapikredi.com.tr also provides direct support to customers via online chat. Furthermore, we offer users instant credit calculation and facility to add relevant stock to their portfolio on search box results without browsing other pages. Users also can display Yapi Kredi branches / ATMs, easily locate the nearest and get directions.

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