2020
Welcome To Legal
Entrant
DeVito/Verdi
Category
Strategic Program - Digital Marketing Campaign
Client's Name
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant
proof.
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
Bulgaria
Entrant
ValueLabs
Category
Corporate Identity - Brand Identity
Country / Region
India
Entrant
MDS Media Inc.
Category
Video - Budget Below $3000
Country / Region
Canada
Entrant
Priscilla Vezzit Ferreira
Category
Photography - Digital Enhance
Country / Region
France