2020
Welcome To Legal
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Legal Sea Foods
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant Company
Rafineri Istanbul
Category
Video - Health & Fitness
Country / Region
Turkey
Entrant Company
Sniffing out the differences
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
India
Entrant Company
DeVito/Verdi
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Impact North Inc.
Category
Video - Real Estate
Country / Region
Canada