2020
Entrant Company
Category
Client's Name
Country / Region
Laurel Road was a new brand with minimal brand recognition and almost no awareness. Potential customers were located across the entire country but they lacked the budget to do a true nationwide push. Their target audience was significantly smaller than the population as a whole because it was limited to people with student loan debt. The success of their national digital efforts was limited due to a lack of brand awareness and limited opportunity for depth of sale in their digital messaging.
Without the budget, we identified key markets that have high numbers of potential consumers and are easier to generate awareness cost effectively. We increased the effectiveness of their digital efforts by launching a YouTube video campaign with national reach.
Credits
Entrant Company
Mentalstack
Category
Mobile App - Sport & Recreation
Country / Region
Poland
Entrant Company
K11 CONCEPTS LIMITED
Category
Outdoor Advertising - Billboard
Country / Region
Hong Kong SAR
Entrant Company
Content Creatures Ltd
Category
Video - Educational
Country / Region
United Kingdom
Entrant Company
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan