SoftBank Robotics - ISSA Show Booth

SoftBank Robotics wanted to enter the commercial cleaning industry with a bang at the ISSA Show, the top event in North America for cleaning industry professionals. So they approached WHM with a unique challenge: to design a 50-foot by 60-foot booth that could be shared with ICE Robotics and would achieve three things: To introduce SoftBank Robotics to an entirely new industry, to launch their brand new autonomous vacuum Whiz, and to create a demo space for their and ICE Robotics’ commercial floor cleaning equipment.

We got to work conceptualizing a canopy booth design that would reflect the path the vacuum cleaner takes on the floor, while leaving plenty of space below for product demos. The dramatic, angular canopy structure allowed us to take the duo’s key messages to the skies, positioning them as disruptors in the industry. Branded floor barricades, interactive touchscreen tables with ROI calculators, a billboard-sized video wall, and second-story meeting room completed the show space.