Elevating the Dispensary Shop-In-Shop

THE PROJECT SCOPE:
Part 1: Shop-in-Shop
To create a branded modular shop-in-shop (SIS) retail experience that could be scalable from a small 3' wall domain to large 20'+ It also needed to fit within site specific architecture and varying parameters such as against the wall vs free standing. The system is intended to be a set of modular components to simplify production, keep costs down, and allow customization for each location.
Part 2: Merchandising Kit of Parts
To create a visual merchandising kit of parts (KOP) to fit within a dosist branded shop-in-shop. The merchandising kit of parts was also intended to function outside this shop-in-shop as a modular customizable solution that can live both on shelf & under counter in other dispensaries. Kit to include product risers, trays, pen holders, signage, etc.
OUR APPROACH:
Starting with established brand equity, we looked to the elements of the brand that make it unique in the market place. One differentiator is the brand's reputation for high quality products as well as the efficacy and delivery of precise dosages. Precision is visually represented in the brand by the thin line that appears on the product packaging & some supporting branded collateral. We began to work on concepts that incorporate the thin line as a reveal element in the physical components, by allowing negative space between elements to create a floating effect. The reveal and floating elements play well with the concept of precision and nods to the effect of the product itself. These elements became tentpoles for design of the SIS & merchandising KOP and is carried throughout the systems. This detail is apparent in the space between the slats on the modular wall units, between the tray and riser, on the pen holder, and the space between the floating riser and tray. A detail that visually connects components to the overall brand identity and helps reinforce the brand distinction of precision. Often in retail it is easy for pieces to go missing, by incorporating magnetic connections we were able to minimize the amount of hardware needed to connect pieces together.