Vocational Excellence with CoVE

The world of work is evolving at lightning speed with digital and green initiatives transforming how business will be conducted now and in the future. Upskilling and reskilling the global workforce are the keys to economic success and require strong collaboration between employees and future job seekers. Centres for Vocational Excellence (CoVEs), backed by the European Union, are facilitating these skills, empowering young people to thrive in a competitive marketplace.

This animation was developed with these key principles in mind: to engage the target audience, to inform in a simple but impactful way, to communicate the practical, financial and collaborative support provided by the European Union to ensure the success of CoVEs. We used an isometric animation style, supported by text prompts, to appeal to the younger generation. In order to suit social media and mobile platforms, the animation was produced without a voice-over recording, using the strength of the images and on-screen text to communicate the narrative. The EU used this production to promote CoVE at an online event, achieving 10,000 views and counting.