2020
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Client's Name
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The Taiwan Lantern Festival in Pingtung was the 30th anniversary of the event, and it was its first time to create a venue at a coastal area. Pingtung is a county with advanced industry in agriculture and fishery. With three ocean adjacent to the county, the lives here is deeply connected with the sea. The society is multi-cultural with different ethnicity including hakka, aboriginal, mainland, and new inhabitants. Thus a unique symbol that represents Pingtung was created using the elements of "the ocean, the land, and the people." With the main design of a nerver-ending möbius strip and the colors of blue, green and red, the symbol illustrates an imagine of the ocean surround the land, and the land surrounding the lives; which demonstrates the picture of the sustainability in life and the possibility for future development. The bright color further on represents the enthusiastic and energetic side of the county. This is the first time the Taiwan Lantern Festival uses the idea of "vitality" as the core of the design, instead of using the Chinese Zodiac as it has been done in the past.
Credits
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Anchor Agency Pte.Ltd , The Universe Fantastic
Category
Video - Motion Graphics
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Singapore
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Yapi Kredi
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Mobile App - Services
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Turkey
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CURE
Category
Website - Manufacturing
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United States
Entrant Company
LiveArea
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States