Intersectionality Ad

Ecolane's Software Solution has helped make public transportation more autonomous and efficient for almost 20 years. This ad campaign shows the sweet spot that our software truly excels in which is the intersection of on-demand and demand-response transportation. We wanted this campaign to help convey the feeling of ease of use, autonomy and more importantly customer satisfaction that occurs when partner agencies choose Ecolane to help schedule and dispatch their vehicles. This ad campaign connects the public sector businesses to their customers by showing the diverse faces of people who ride public transportation and provide essential job duties and functions that most of society requires but takes for granted. During Covid-19, one item we believe the world learned is that essential workers rely on public transportation to get to work so the rest of us can enjoy our usual accommodations, so therefore, public transportation is an essential element of life. This ad is an homage to the riders of public transportation and the agencies that provide the services.